Makeup Maestros: Alex Box


The name Alex box sends makeup artists into reverie. This woman is a genius and truly puts the art back in to artistry.

The following bio is taken from the Illamasqua website where Alex is the creative director.

Alex grew up in Grimsby, Lincolnshire, before relocating to London to study Fine Art at Chelsea College of Art and Design. Her installation-based work challenged and explored the relationship between the body, environment and desire to a pure form. As well as her site specific installations, Alex has exhibited in numerous London and international art galleries.

As the Creative Director for cult make-up brand Illamasqua, Alex Box is instrumental in shaping the brand’s product development, imagery and creative vision from conception to execution. Her masterful work with shade, texture, and contrast brings to life the fantasy and creativity inherent in everyone, inspiring them to explore and express their alter ego.

“Illamaqua is the palette of creativity that lets you be the artist; the key that unlocks doors previously closed and that hand that holds yours in the journey of personal empowerment. Marcel Proust said ‘The real voyage of discovery consists not in seeking new landscapes but in having new eyes’.”Alex Box, Creative Director.

Alex leads the field in experimental beauty with her beautiful, surreal, dynamic designs continuing to make an impact on the beauty, art and fashion industries.

Alex’s accomplishments…

  • Make-up shoots in titles such as Vogue, I-D, Dazed and Confused, Another Magazine, Stylist, Numero and V Magazine.
  • Celebrity clients have included Lady Gaga, Azealia Banks, Robyn, Rosie Huntington-Whitely, Courtney Love, Sienna Miller, Naomi Campbell, Kate Moss, Eva Herzigova and Claudia Schiffer.
  • Awarded Doctor of Design by Southampton Solent University in 2011.
  • Make-up Director for fashion weeks in London, New York and Paris for designers which include Gareth Pugh, Karl Lagerfield, Stella McCartney, Alexander McQueen, Vivienne Westwood and Chanel

Let’s take a look at some of her phenomenal work:

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This woman is a genius and her approach to makeup is unparalleled. Yes, the looks are crazy and out there but one cannot deny the skill and beauty of her works.

What are your thoughts? Are you a fan of Alex as much as I am?

Suaad xoxo

Do Makeup Artist Maestros inspire you as much as they do me? Check out the post on Pat McGrath!

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